We work with platforms, labels, brands and tech companies who want real access to India's independent music scene
We build the infrastructure behind India's independent music movement
The indie and regional music segments are exploding and SwaLay sits right at the center of it
These aren't passive accounts, they're artists who release, promote and earn every month
Hindi, Tamil, Punjabi, Telugu, Bengali, Marathi and more, all under one roof with real regional reach
Plug into our systems for content ingestion, analytics and royalty data with clean well documented APIs
Real time reporting, DDEX compliant metadata and royalty structures that make sense to everyone involved
Dolby™ Atmos, smart recommendations, new creator tools, partners get early access to everything we ship
A vertically integrated ecosystem of proprietary products powering the independent music economy
India's indie music rankings updated weekly across genres, languages and regional trends
The complete distribution and management platform for independent artists and labels
Every transaction tracked, every payout visible, complete transparency in how your money moves
A nationwide campus music hunt discovering the next wave of indie talent from colleges across India
Cover art, lyric videos, social media assets and metadata tools all in one place for creators
Synced lyrics distribution across all major platforms so listeners can sing along in real time
Every major streaming platform, social network and digital store worldwide
Global Streaming
Indian Platforms
Social & Content Platforms
AND MORE
Our music reaches listeners in over 190+ countries, India is home but the world is the stage
From bedroom producers to charting indie stars, our community is one of the most active in Asia and partnering with us puts you right in front of them
64% of our artists drop new music every year, audiences keep growing and engagement stays high
Over 70% of our catalog is in regional Indian languages, the fastest growing segment in streaming
78% of SwaLay artists are under the age of 40, creating the sounds that define what comes next
Labels, artists, platforms, and partners SwaLay has worked alongside
Musixmatch
Spotify Platforms
Meta Platforms
Daily Hunt
Rotor
Red FM
Ideas Matter Most
YouTube Platforms
Shemaroo
Big FM
Chingari
Radio City
Cashfree
AWS
ACRCloud
Bajaj Pulsar
LyricFindMusixmatchSpotify PlatformsMeta PlatformsDaily HuntRotorRed FMIdeas Matter MostYouTube PlatformsShemarooBig FMChingariRadio CityCashfreeAWSACRCloudBajaj PulsarLyricFind+ MORE COMING SOON
Streaming platform, brand, label or tech company, tell us what you're looking for and our partnerships team will get back to you