https://swalay.com/article/a-new-layer-of-strength-swalay-expands-its-operations-on-zohos-software-stack SwaLay Digital en 2026-06-21T16:04:00.000Z A New Layer of Strength: SwaLay Expands Its Operations on Zoho's Software Stack Technology, Legal, Platform Updates, Industry, general, music, indie, distribution https://dl3kf89eiq4lz.cloudfront.net/website-cms/news/1782077609164-65238.webp A New Layer of Strength: SwaLay Expands Its Operations on Zoho's Software Stack A quiet but meaningful step in how we build, and how we serve the artists who trust us. 2026-06-21T16:04:00.000Z https://swalay.com/article/are-reels-creating-hits-or-killing-attention-spans SwaLay Digital en 2026-06-21T08:13:00.000Z Are Reels Creating Hits or Killing Attention Spans? general, music, indie, distribution https://dl3kf89eiq4lz.cloudfront.net/website-cms/news/1782049426922-ChatGPT_Image_Jun_21__2026__07_13_34_PM.webp Are Reels Creating Hits or Killing Attention Spans? A song goes viral. Millions of views. Thousands of creators use the same 15-second clip. Overnight, an unknown artist becomes a trending name. But behind the numbers lies a growing question: Are Reels helping music thrive, or are they changing how we listen forever? As short-form content continues to dominate digital platforms, the music industry is discovering both the opportunities and challenges of the Reel era. 2026-06-21T08:13:00.000Z https://swalay.com/article/the-rise-of-regional-independent-music-indias-next-music-revolution SwaLay Digital en 2026-06-21T05:03:00.000Z The Rise of Regional Independent Music: India's Next Music Revolution general, music, indie, distribution https://dl3kf89eiq4lz.cloudfront.net/website-cms/news/1782038023112-ChatGPT_Image_Jun_21__2026__04_03_29_PM.webp The Rise of Regional Independent Music: India's Next Music Revolution For decades, India's music industry was dominated by Bollywood soundtracks and a handful of major-language markets. Today, a new wave of independent artists is changing that narrative. From Punjabi and Haryanvi hits to Tamil, Malayalam, Bengali, Assamese, and Bhojpuri indie tracks, regional music is finding audiences far beyond its traditional boundaries. 2026-06-21T05:03:00.000Z