https://swalay.com/article/the-missing-middle-of-music-what-happens-when-tomorrows-stars-lose-their-first-stage SwaLay Digital en 2026-10-21T11:48:00.000Z The Missing Middle of Music: What Happens When Tomorrow’s Stars Lose Their First Stage? Industry, general, music, indie, distribution https://dl3kf89eiq4lz.cloudfront.net/website-cms/news/1792603099901-WhatsApp_Image_2026-10-21_at_21.15.38.webp The Missing Middle of Music: What Happens When Tomorrow’s Stars Lose Their First Stage? The next big artist may not be discovered through a viral video or a streaming playlist. They may be discovered in a room above a pub, a small city venue or a local gig where just 100 people turn up. But these small stages are becoming an increasingly important business concern. 2026-10-21T11:48:00.000Z