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    <loc>https://swalay.com/article/absolutely-id-frame-this-as-a-brand-evolution-announcement-not-merely-a-logo-change-the-new-identity-should-feel-like-the-next-chapter-of-talantoncore-while-making-it-clear-that-swalay-remains-part-of-that-larger-ecosystem-i-also-checked-talantoncores-official-website-and-supporting-sources-talantoncore-describes-itself-as-an-all-in-one-talent-platform-that-began-in-2019-with-work-spanning-entertainment-and-talent-while-swalay-was-launched-under-talantoncore-in-2021</loc>
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        <news:name>SwaLay Digital</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-08-16T14:28:36.500Z</news:publication_date>
      <news:title>A New Face for the Group Behind Us: TalantonCore Unveils Its New Identity</news:title>
      <news:keywords>Platform Updates, announcement, music, indie, distribution</news:keywords>
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        <image:loc>https://dl3kf89eiq4lz.cloudfront.net/website-cms/news/1786811865239-ChatGPT_Image_Aug_15__2026__10_07_34_PM.webp</image:loc>
        <image:title>A New Face for the Group Behind Us: TalantonCore Unveils Its New Identity</image:title>
        <image:caption>New look. Same roots. A bigger vision for tomorrow.</image:caption>
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    <lastmod>2026-08-16T14:28:36.500Z</lastmod>
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